• The Roundup
  • Posts
  • The Corporate Bitcoin Bet: Inside the Treasury Gold Rush

The Corporate Bitcoin Bet: Inside the Treasury Gold Rush

🏦 Explore the Bitcoin Treasury Boom: Which public companies are stacking sats and why it matters.

Author

Hector Alvero
July 01, 2025

Welcome to the Rhino Roundup, your weekly dose of industry news, platform updates, educational content, and fun memes in the world of Bitcoin.

Rhino Feature Spotlight 📢

Funding Your Rhino Account

Ready to power up your Rhino account? Whether you’re stacking with dollars or sats, getting funds in is simple and free.

🏦 USD Deposits

Two easy options: ACH or wire. Here’s the lowdown:

Wire Transfers

Fast and flexible.

  • đź•’ Time: 1–2 business days

  • 🧱 Withdrawal Hold: None

  • đź’µ Limit: $25,000 per transfer

  • đź’¸ Fees: $0

ACH Transfers

Smooth and secure.

  • đź•’ Time: 2 business days

  • ⏳ Withdrawal Hold: 5 business days

  • đź’µ Limit: $6,000 per transfer

  • đź’¸ Fees: $0

    Note: Make sure you’ve got 2FA enabled to use ACH.

â‚ż Bitcoin Deposits

Prefer to send sats directly to your account? We’ve got you.

How to Deposit BTC On-Chain:

  • Tap the Home tab

  • Select Deposit

  • Choose Bitcoin

  • Scan the QR code or copy your unique address

  • Send BTC from your wallet of choice

That’s it—your funds, your way. 🦏💥Download the Rhino App Today 👇️ 
https://apps.apple.com/us/app/rhino-bitcoin/id1564149079

Featured Article

In recent months, a wave of companies have unveiled “Bitcoin Treasury” strategies, raising capital through debt and equity to buy bitcoin. Let’s dive into who’s doing it, how sustainable it is, and what ripple effects it may trigger.

Who Is Buying Bitcoin for Their Company Treasury and Why?

MicroStrategy, now rebranded as “Strategy” (MSTR), sparked a wave of corporate Bitcoin adoption after its 2020 pivot. Led by Michael Saylor, the company’s massive BTC bet sent its stock soaring and inspired others to follow.

Firms like Metaplanet, Semler Scientific, and GameStop have since adopted similar Bitcoin treasury strategies, joining Tesla and Block among the top 20 corporate holders.

Metaplanet stands out. Its stock is up nearly 100x since the shift, with Bitcoin holdings up 70x.

Fueling this trend: pro-crypto moves from President Trump, including executive orders and a push for regulatory clarity, despite his official $TRUMP coin dropping 70%.

How are these firms buying all this Bitcoin?

One key piece of the Bitcoin treasury strategy is how companies fund their purchases. Most raise capital through global markets, via debt, equity, or both, and use the proceeds to buy bitcoin, which is then held directly or with a custodian like Coinbase.

Debt is often preferred to avoid shareholder dilution, though some opt for equity to sidestep high interest costs.

MSTR used a 50/50 debt-equity split. Metaplanet has focused on zero-coupon bonds, raising $210M as of June 16. GameStop issued $1.5B in 0% convertible notes in March 2025 to buy ~$500M in bitcoin.

Curious about the risks facing Bitcoin treasury companies and whether this trend will continue? Read the full post here to find out more.

Meet the Team

Bitcoin adoption isn’t just for public companies with Bitcoin treasuries. Every organization will need to embrace Bitcoin to build a resilient financial future.

Our COO, Hector Alvero, helped develop the new Bitcoin for Organizations curriculum from My First Bitcoin.

Click the link below to explore the modules on GitHub!

Meme of the Week